Just watched an advert for Roc Moisturising Cream. The woman at the start intones in her sultry voice 'I never thought I could fall in love after 50;' Sexy man's voice says 'It's amazing what you can do when you look 10 years younger.' Made me laugh. When I was 13 I used to think 'imagine what I could do if I looked 10 years older.' Shall we never be satisfied with who/where/what we are at a precise moment or do we always attempt to project ourselves to another moment in time, existing in one moment of now and an ideal moment of before/after? It seems to be a very silly conception of time (before/after/in a few years/back in the day)... must go forwards, must go back. What about all things in one moment (moment being a shit word too.. goddamn signifiers); not just I as now, I as ideal, but I as hangover, I as bad mood, I as ecstatic, I as what I want to be, I as what I despise? (Perhaps even I with bad skin not wishing that I looked like I did 20 years ago).

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